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Career and Artistic Development Committee

The Career and Artistic Development Committee has been created by the NFA with the mandate to provide artistic and professional guidance as well as to facilitate access to information about career resources for all NFA members.


This committee brings together the entrepreneurial experience of several flutists:

  • Dr. Iva Ugrčić is an international solo, chamber and orchestral musician and educator. She is the Founder & Executive Director of LunART Festival, Artistic Director of the Rural Musicians Forum, and holds the Board Liaison & Strategic Initiatives position at the Overtire Center for the Arts.
  • Haynes Artist, Marco Granados is an international concerto and recital soloist, master teacher and educator. He has had recital debuts at Carnegie Hall and Wigmore Hall. He is the founder of the Granados Music Institute, an innovative program for aspiring flutists.
  • Zara Lawler combines music, dance and theater in her solo project The Flute on its Feet, her duo with percussion Lawler + Fadoul, and in massed flute events.  Her second album with Lawler + Fadoul will be released in 2020 on Ravello Records. She teaches at Manhattan School of Music Precollege Division, at Silver Music, and in her own private Suzuki flute studio.
  • Dr. Shelley Martinson serves as chair of the Career and Artistic Development Committee and Associate Professor of Music (Flute and Musicology) at Southwestern Oklahoma State University. She is founder and President of the Flute New Music Consortium, and Past President of the Oklahoma Flute Society.
  • A versatile musician with a passion for many genres of music, Shivhan Dohse Morton enjoys a multi-faceted career as a chamber musician, orchestral musician, soloist and teacher. She co-founded the pop-fusion flute duo, In Sterio and released two albums of original music for two flutes and electronic backtrack. Their published works have been released as digital sheet music. Shivhan is also on the Artistic Operations Team for Orchestra Iowa. 
  • Alina Osika, Graphic Designer for Salt Lake Community College and Utah Flute Association board member.
  • Dr. Jessica Sherer serves on the faculties of Emory University and Agnes Scott College. She is a member of Sinfonia Gulf Coast, LaGrange Symphony, Albany Symphony, and Spartanburg Philharmonic, and co-founder of the Atlanta Chamber Music Festival and Play It Forward Scholarship
  • Dr. Michelle Stanley is the Associate Professor of Music at Colorado State University (flute) and is Director of the Arts Management degree program.She is an active teacher/performer that travels frequently throughout Europe and the U.S. as a recitalist and teacher.
  • Dr. Colleen White is Assistant Professor of Flute at Kansas State University. She has taught flute, chamber music, and entrepreneurship courses at Colorado State University, MSU Denver, and the University of Colorado Boulder. She has performed with the Colorado Symphony, the Milwaukee Symphony, and is past President of the Colorado Flute Association.

The CAD committee offers both career and artistic development guidance, because we recognize the dynamic interdependence between the artistic and business aspects of every flutist's career. To serve our mission, we launched a mini-conference of workshops at the 2010 Anaheim Convention, and they have since become a standard part of the National Flute Convention. Featured Guests have included Jeanne Baxtresser, Alberto Almarza, Lillian Burkart, Flutronix, Cristina Ballatori, Alice K. Dade, Meret Bitticks, Shanna Gutierrez, Stephanie Jutt, and Eva Amsler, among others. The CAD committee also sponsors the biennial NFA C.R.E.A.T.E. Project Competition. Established in 2014, this unique competition seeks to reward and encourage new thinking and viable, innovative ideas with a seed grant.

We believe that the word "career" involves more than just earning money as a flutist. It's what shapes our path as artists and vice versa. Whether you're a full time flutist, an aspiring student, or an adult amateur, our committee has something to offer you! 

NFA C.R.E.A.T.E. Project Competition

2018 Winner: Iva Ugrčić, LunART Festival - LunART Festival's mission is to support, inspire, promote, and celebrate women in the arts through public performances, exhibitions, workshops, and interdisciplinary collaboration; thus enriching our community and creating a welcoming space for learning and experimentation. 

2018 Finalists:
Sabrina Raber: Find Your Beat 
April Cheung, Joanne Wheeler, Laura Pillman, Maria Gabriela Alvarado, and Stacey Chou: In Radiance
Natasha Hongsermeier-Graves: Musicians for Healing

2016 Winner: Jessica Sherer & Emma Shubin, Play It Forward -  A nonprofit organization providing private music lesson scholarships. In exchange, students "play it forward" by volunteering their own time to help others.  

2016 Finalists:
Stacey Chou: In Radiance
Bonnie Cochran: In Concert 
Michael Hoover: Chicago Symphonic Winds

2014 Winner: Shelley Martinson, Elizabeth Robinson, David Graham, Ashley Shank, Flute New Music Consortium - A 501c3 nonprofit organization committed to promoting new music for the flute by commissioning works, organizing premieres, and encouraging repeat performances. 

2014 Finalists 
Leonard Garrison: L’Atelier de flute: French Intermediate Flute Repertoire
Meg Griffith, Rik Noyce: Whole Musician: Mind, Movement, Music
Melinda Ostrander-Aviles: Flute Troops: Scouting for Flutists



Following is a list of websites designed to help aspiring artists gain the entrepreneurial knowledge and skills needed to establish and maintain a career as an independent artist.

Music Career Guides and Strategies

CV, Resume and Cover Letter Guides

Marketing Your Music

Arts Entrepreneurship & Grant Resources

Arts Entrepreneurship Books & Podcasts

New Resources